![]() Digital Asset Management allows all files to be centralized and shared in a single repository. With the increasing diversity and volume of marketing content, it is crucial to efficiently coordinate the different projects involving marketing content. Over the years, Digital Asset Management solutions have been enhanced with numerous functionalities, becoming true collaborative platforms equally adapted to companies in the B2C, B2B or B2B2C sectors. The main objective of a DAM solution is to help a company make the most of the various media files available to it (images, videos, audio recordings, 3D files, 360° images and videos etc.). It plays an essential role in any content marketing strategy. ![]() Digital Asset Management (DAM) brings together a set of functionalities that help companies organize, store and share their digital assets.
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